NSW Health
Commercialisation
Training Program

Customer Discovery

About the Course

This intensive 7 week course will develop your customer discovery skills. In a group setting you will be encouraged to get out of your comfort zone, to conduct stakeholder interviews, map out a business model, and walk away with feedback from experts in this sector.

During the course you will stress test your idea in with your fellow course participants with expert facilitators, and in the final week present your idea and learnings to mentors and industry leaders. View the course agenda

The course will occur one day per week over 7 weeks, in-person at Cicada Innovations and online.

Express your interest to attend

Customer Discovery Overview Video

Who is it for?

The Customer Discovery course is for anyone working on a health tech solution who is ready to talk to and validate their idea with stakeholders and customers.

You must apply to be part of this course via a short application form. This is so our team can assess you are the right stage in your journey to get the most out of the course.

Program stage: Time to validate

This intensive course covers:

Identifying your customer, payer, and user.

Talking about your idea without divulging protected or potentially protectable information
Communicating technical and scientific information in an accessible way
Conducting customer and market research
Incorporating your insights into your business plan and product development
Pitching, performance, and presentation skills.

Express your interest to attend

"I've now completed most of the (medtech commercialisation) courses, all of which were excellent, but I have to say that this one focused on Customer Discovery was the most powerful in terms of insight into the practicalities of bringing a concept to maturity and the market."

About NSW Health

NSW Health is supporting the medical and health sector by investing in their people to build capacity, form stronger networks across the state and nurture innovative medical technologies through the NSW Health Commercialisation Training Program.

The Program aims to fast-track innovative ideas that will revolutionise the healthcare sector, improve patient outcomes, and provide economic opportunities for emerging medtech and biotech businesses in NSW.

Visit the NSW Health and Medical Research website for information on key programs and initiatives.

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